Helping You Market Yourself into a Better Job

Category: Interview Advice

10 Steps to Find a Job When It’s Been Years Since Your Last Job Search

Dear Future Im Ready, message on paper

By: Tiffany J. Franklin

Congratulations on taking the first step towards a new job! While it can be comforting to stay at one company for years, finding a new job can be reinvigorating for your life. Not only will you have the opportunity to meet new people and tackle new challenges, but hopefully you will feel excited about your work in a way you haven’t in a while. Once you’ve mastered one role, it can be easy to slide into the same old routine and feel uninspired. Putting yourself out there can be really scary, but think of how happy you could be in a year by making changes now. Be good to your future self!

Now that you’re ready, it’s time to consider how the job market has changed since you last looked for a job. Strategies that served you well 5, 10, or 20 years ago could leave you trailing behind now. I’m amazed at how much things have changed in the past few years as asynchronous video interviews (company has prerecorded person asking you questions and recording video of your live answers for a 1st round interview) have become commonplace and it’s more important than ever to use keywords in your resume to do well with the applicant tracking databases used by top companies today.

Let’s dive in and go over a checklist to help you be successful with your search.

1) Get your resume done by a professional who knows the latest resume tricks.

This is not a shameless plug for my services, although I am available for resume overhauls. Whether you use my services or those of another career coach, you need an objective third party to help you maximize your experience for today’s job market. If you’d rather save money and do things yourself, it’s helpful to read articles about how to design your resume for today’s applicant tracking databases.  See this helpful guide

2) Tailor your resume to each job to which you apply

Often you hear people lament that when they apply to jobs, it feels like the application goes into a black hole never to be heard from again. That’s because over 90% of Fortune 500 (and many non F500 companies) utilize applicant tracking systems (ATS) to process hundreds of applications, or thousands with very popular companies. These applicant tracking databases are all keyword based, so it is a must that your resume and cover letter closely align with the keywords in the job description. There is no one size fits all resume or cover letter!!

While this sounds daunting, there are tools available to you as a job seekers to help in your search. My favorite is the job Scan website ( – this site allows you to paste your resume in one box and the job description in another, then it will show you in seconds what percentage of a match you are for the role. Better yet, it then shows you exactly which keywords you need to incorporate into your resume to make your job a better match. I have taken a resume from a 23% match to a 92% match all by reworking the keywords. It’s important to note that you must be truthful with this. It’s better to have a lower match rate and be honest, rather than embellish and be exposed later for lying. My rule of thumb is to see if I can get a resume to be at least a 70-80% match while still being genuine in the experience descriptions. Job Scan will provide you 5 free scans and then you can purchase a plan to get unlimited scans. If you share a link to Job Scan through your social media accounts, you may have opportunities to get additional free scans. Even doing a few free ones can help you understand how to approach future applications.

Another way to ensure your resume gets read by a decision maker is to engage your network. See step #5 below for tips for effectively leveraging your network.

3) Write a cover letter for each job you really want and tailor it to each job to which you apply

Over the years, there has been much debate about cover letters and whether they are needed for a successful job search. In my experience, I found that half of the recruiters swear by them and the other half of them don’t even read them. You don’t know which group you’re going to get, so hedge your bets and write one, especially for jobs you really want. Why wouldn’t you take the opportunity to pitch yourself to an employer and outline how your skills, competencies and past experiences will allow you to meet their needs?

During my recruiting days, I found cover letters super helpful because they not only showed me how a candidate communicated, but they also demonstrated that a candidate went above and beyond. Anyone can say they go the extra mile, but these candidates already did that. When I posted a job listing on LinkedIn and had 50 candidates apply, I would skim the cover letter applications first because of their effort. Did I always select a candidate with a cover letter? Not necessarily; when it came down to it, I had to pick the applicants that most closely aligned with the role.

Just as mentioned in number two above, companies also run cover letters through applicant tracking systems that are keyword based. The Job Scan website will allow you to enter cover letters into the system and show you how to align them with a specific job description. For more tips on cover letters, see the post – writing cover letters that recruiters will read.

4) Cast a wide net, diversify your job search and strategize in the beginning of the search

In an age of applicant tracking databases and people more readily moving across the country for jobs than in decades past, that means there is much more competition for jobs. That being said, not all of these applicants are a good match. Please do not be intimidated by the numbers of applicants. Instead, focus on optimizing your applications and connecting with your network.

When I work with clients who have struggled with a job search, the biggest challenges tend to be with the resume they have been using in the past and not applying to enough jobs. I’m not saying you have to apply to 100 jobs (although some candidates do) or that when you’ve applied to that 100th job, that’s the one you will get, but you do have to put yourself out there.

Once candidates have taken the time to get all their marketing materials together, I often recommend applying to a job a day when they are in the midst of a job search. Of course this depends on other responsibilities in your life, but it’s a great way to ensure you are in the game.

Another piece of this is to diversify your search – don’t limit yourself to just once job site. Check out Glassdoor jobs, LinkedIn (jobs tab), Indeed, Career Builder, and then the niche job sites for your field of interest. Remember to create search alerts for each of these sites, so that way you go fishing once and then the jobs are emailed to you each week.

Before beginning your search, take some time to think about what you value most in a new job and be purposeful. Check out this article on deciding what matters most to you in a job.

If you need help get started, email a for a quote and to schedule a career strategy coaching call.

5) Networking is Key

One way to get past the applicant tracking databases is to get your resume in the hands of decision makers through networking and employee referrals. Networking is simply connecting with people. At first, many say I don’t know anyone in that field, but you have more connections than you realize.

Make a list of all the people you know – friends, family, former colleagues, and former professors and supervisors. You also can reach out to alumni from your universities ( to see if they have any advice to offer about the culture of a company and what they wish they knew when starting their careers. Sometimes these conversations can lead to opportunities down the road.

As a general rule, I like to devote half my time to networking and half my time to sending resumes to job postings on the various job sites and company career sections.

6) Cultivate references now

Be sure that you think about people to list as references on your application at the beginning of a job search. It’s easier if you start asking for references at the beginning of a search, rather than frantically sending emails when you want to apply for your dream job posting the next day. Check out my Essential Guide to References with sample emails on how to ask people for references when it’s been a while since you last connected.

7) Mock interviews are a must

The difference between a mediocre interview and a great one is preparation. Even after 20 years of serving as a career coach, I still “study” for interviews, just as I take time to prepare presentations when I have to speak to a crowd.

As yourself, what are are the 5 main skills/competencies the employer wants you to have based on the job description. Then, come up with success stories that demonstrate these competencies in action. Check out the article on interview prep for more specific tips.

Hiring a career coach for a mock interview or even doing one with a friend if you need to save money will be helpful. You may think you know answers to Tell Me About Yourself and other questions, but when it comes to saying them aloud in a concise manner, that’s where practice and having someone offer a helpful critique is key. Keep you answers to interview questions between 90 seconds and 2 minutes long. It’s okay for the interviewing to ask a follow-up question. Remember, you are aiming for a conversation between you and your interviewers, not a monologue.

Finally, breathe! You’ve got this. No one interview or job determines the course of your future. If this one does not work out, then an even better job could be just around the corner.

8) Don’t forget the thank you note

Sending your interviewers a thank you note the evening of the interview (or next day at the latest) is expected these days. Send individual notes to each interviewer and vary the content slightly to reflect your conversation. Email is acceptable and ensures the interviewer receives it in a timely manner. If you really want the job, you can follow up with a handwritten note as well (although be sure you vary the content so it’s not the same as the email). For more tips on this, see my blog post on thank you notes.

9) Use principles of data analytics to track your progress and continually adjust your search

Data analytics is all about using data to identify patterns, gain insights and guide future decision making. This can be helpful with a job search. As tempting as it is to finish creating your resume and one cover letter and then say “mike drop – I’m done,” it’s more effective to see it as an evolving process. I recommend creating an excel sheet with columns for your job applications, company names, requisition numbers, dates you applied, which version of your resume you used, notes about when you heard back, if you have any contacts, and whichever details you find useful. Then, at the end of each month, see how many places you applied and which version of your resume is gaining the most traction. Ask yourself why you think that version is working and consider using that for future applications. Are you getting interviews for places where you have contacts? This strategy helped me when I moved from Nashville to Philly and applied to a few different types of places before landing at an international staffing agency as a recruiter.

10) Look for ways to stay relevant

Never leave your career to chance or in someone else’s hands. With the global marketplace shifting rapidly from year to year, you want to provide yourself with a firm, yet flexible foundation to facilitate future pivots you may want to pursue. Even if you love your current job, look at job postings one level up in your field (or in another field if you want to make a career change) and see which skills are necessary. It’s usually a combination of hard skills specific to the job and more general soft skills (communication, teamwork, problem solving, critical thinking, and analytical skills). Once you identify potential skill gaps or areas for growth, see if you current employer offers any courses or if you have been out of work for a while, look for online courses (, Coursera, and many offered through colleges online or in person). The key is to always keep learning and being prepared to make career shifts to remain competitive in your space or shift to a new field.

Need help with your search? I am happy to help. Email me at to receive a quote and book your service.

Photo Credit: krung99/iStockphoto

Is Empathy the missing piece in your Job Search puzzle?


Cooperation to solve a puzzle

Tiffany J. Franklin, M.S. Ed.

Going through a job search can feel like someone is sucking the life out of you. Day after day, you toil on your resume, cover letter, applications, networking, putting your best self out there, dreaming of what your future could be and waiting for crumbs of validation in the form of an interview. You know you would be perfect for this job, so why don’t recruiters agree? Do they remember what it’s like to wait for that life changing phone call? Do they care that your life is currently in limbo?

The frustration associated with job searches is something I remember well, but a little perspective can make the process less daunting. Keep in mind:

  • No one job determines your destiny. Sure, you may want one particular position badly, but your dream job or at least one that better aligns with your values and career goals may open in a month or two. If you received and accepted the original job offer, you would have missed out on something worth the wait.
  • A job search requires adaptability. If you send out 30 resume and no one responds, it’s an indication your resume is not representing you as well as it could. Go back and make changes for the next round of applications to see if it generates more interest. Same goes for your interviewing technique and the types of opportunities you are identifying.
  • Perseverance is essential. A successful job search entails many components and takes time. You may have to adjust your approach, but you can’t give up.
  • A little empathy goes a long way. Recruiters are dealing with a lot of stress as they sift through hundreds of resumes in a short period of time to try and make that match. Sure, it may not be the same type of stress as a job seeker, but connecting the ideal candidate with a position is not as easy as it looks. After years as a career coach, I learned this during my time as a recruiter for an agency. 

Big deal, you say, why should I care about the stress of recruiters?

  • Because displaying empathy and understanding other people’s pain points can help you be more strategic and efficient in your job search. If you think about what is stressing them out, you can present yourself as a solution to their problems rather than another person emailing them 5 times in one day.

Have you ever had to hire candidates for a job or find someone for a group/activity that you loved? What are the things that you looked for?

  • Someone who has the necessary skills.
  • A person who demonstrates passion for this role/organization, instead of the person who applied to 100 things and said you were the one who called back.
  • A candidate who can articulate why they are a fit for the role (with solid examples) and who has done the necessary research to show they understand both the position and the company.

Thinking about your target audience (recruiters, hiring managers, company leadership), their pain points and how you could be the solution to their needs can go a long way in helping you tailor your message and increase your odds for securing an interview and subsequent offer.

When preparing for an interview, pretend you are a hiring manager, and view your answers through that lens. What are the 4-5 key skills this job description requires? Does your answer to “What is your weakness” shed doubt on your ability to do the job? When you answer “Tell Me About Yourself” are you describing your experience in a way that is genuine and aligns with the essential elements of this job and the company culture? If you get a sick feeling in the pit of your stomach when you think about the message your answer is sending, it’s a good indication you need to rework that answer.

Need more help? Email Tiffany at to schedule a mock interview (phone, Facetime, or Skype options).

Photo credit: FernandoAH/iStockphoto

Do You Have this Essential Interview Skill?

By: Tiffany J. Franklin, M.S. Ed.

iStock_000016656254XSmall - woman interviewing

Congratulations! You landed an interview for your dream job and you think you’ve done all the necessary prep work. Are you really ready to knock it out of the park and show this company why they should hire you? Before closing the book on your interview prep, you must be sure you possess this skill

 The ability to articulate your experience in a way that is meaningful to this particular employer.

The employer already has a vague notion that you can do the job or else they would not bring you in for an interview. Now, they need you to inspire confidence in them that will confirm their initial instincts about you were on point. Specifically, the interview process needs to assure the employer that

  • You have the specific Knowledge, Skills (soft and hard), and Abilities to perform the job duties
  • You have the motivation/initiative to do the job
  • You will work well with the team/clients and demonstrate emotional intelligence
  • You have problem solving skills and can offer solutions to company pain points

Now that we know what you need to accomplish, there are a few concrete steps you can take to prepare for your interview.

A. Know the job description inside/out and do in depth research about the company

This is huge! To tailor your message to this employer you have to understand who they are (Corporate website, About Us page, Mission statement, Press Releases, Social Media Accounts) and have a firm grasp on the key qualities they are seeking in a candidate. Most job descriptions will ask for 50 different things, but you can usually group these into 3 to 5 major skill areas (hard and soft skills).

B. Understand Yourself and Be Able to Tell Your Story

This is an exercise I call Your Greatest Hits.” This will give you a quick visual depiction of approximately 30 success stories across skills areas and is a great prompt for those behavioral, “Tell me about a time when” questions. They are based on the premise that the best predictor of future behavior is past behavior.

On one sheet of paper write 10-15 skill areas (for example, Leadership, Teamwork, Cultivating Client Relationships, Demonstrating Initiative, Customer Service, Project Management, Problem Solving, Data Analysis, Persuasive Communication, Delivering Presentations, Mentoring, Product Management, Budgeting, Coding, and other technical/non-technical skills. Select those 5 skill areas represented in the job description (from step 1) plus soft skills and other skills applicable to your field/industry.

For each of these skill areas, write 2 – 3 CAR stories meaning Challenge (what was the challenge you encountered), Action (what were the specific actions you took to address the challenge), and Results (what were the positive results). The answers to these should be 90 seconds to 2 minutes long and demonstrate you using that skill. Pull examples from every area of your resume including jobs, volunteer work, research, hobbies, consulting work, etc., but focus the majority of your stories on your relevant past experience.

When doing this exercise, don’t write out long answers. You know your experience and should not memorize the answers – rather use the keywords and phrases to trigger your memory.

For example:


C: Wedding Planner for outdoor ceremony/reception in FL in July; forecast called for showers

A: Encouraged couple to consider party tent; called frequently used vendor and secured tent days before ceremony; worked with other vendors to adjust to new configuration for reception. Ordered umbrellas.

R: Sunny for ceremony, but rained most of reception. Tent in place, dry guests, good time had by all. Bride and groom happy and guests commented on beautiful event in spite of weather.

 C. Practice saying these success stories aloud

It will help you smooth out the flow (get rid of ums, pauses, likes), identify areas where you need to come up with a better example, and in the process increase your confidence. You are showing this employer how you could jump in and contribute right away to their organizational objectives.

iStock_000005218304XSmall business shake

By engaging in these exercises, you have made a significant step in preparing for a successful interview. You are now able to articulate how everything you have done in your career to this point has been building transferrable skills and leading you to this interview!

Need more help? Email Tiffany at to schedule a mock interview (phone, Facetime, or Skype options).

Photo Credits

Interview: GlobalStock/

Handshake: simonmcconico/





© 2021 TJF Career Coaching

Theme by Anders NorenUp ↑

%d bloggers like this: